Fashion, beauty and personal care are not new concepts. Mauritius developed the economic pillars Tourism and Textiles, and with both it was like a wakeup call to a sleeping tropical island.
Today, resorts use elements in their marketing with spas, wellness centres and beauty salons. This development spills over into the local market where both women and men are spending more on their looks.
Mauritius offers a combination of famous international brands such as Ralph Lauren, Versace, Gucci and others plus duty free, factory shops and large malls. Of course a counterfeit market has emerged, which has been curbed with new legislation. Mauritius also has its own brands Saskia and One Eye to mention a couple.